About Us

Inspired on the belief that we are all lovely by nature, The Brand Lovely’s mission is to provide products and services that support advocates who promote the natural beauty of all. Our goal is to empower small business owners, who specialize in promoting natural lifestyles, by offering additional revenue opportunities as they continue to grow their business and serve the growing community. The Brand Lovely is more than hair products. We are a Brand, determined to represent the community that, for so long, has been restricted in displaying their true beauty.  We believe you are beautiful as intended and you do not have to conform to the majority to fit in. Love yourself, as you were created.


           *****Cosmetics Safety and Allergy Guidelines Legal Disclaimer*****

 At The Brand Lovely, our goal is to provide gentle, healthy and non-irritating products for the hair. However, please read the following disclaimer:

Content on our website is provided for general informational purposes and should not be considered medical advice. Product information is not intended to diagnose, treat, cure or prevent any disease.

The Brand Lovely products are made with naturally derived ingredients, which in rare cases may cause sensitivity in certain individuals. If sensitivity occurs, discontinue use immediately. Any products purchased through our website should be used as directed on the product container or packaging. As everyone has different skin, body and health conditions which may react to an allergen at any given time, any product could cause a negative skin reaction or react differently to various treatments, even natural products. Actual results may vary. We are not responsible if such a reaction should occur as a result of any consumer using our products. If you develop a skin or other sensitivity to any product, you should stop using it immediately and consult your physician. Remember, you should never use new products on broken or irritated skin and discontinue using any product that causes any of the following: redness, scaling, itching, burning, soreness, blisters, watery eyes, irritation or other similar reactions.The Brand Lovely is not liable for any individual reaction to any particular ingredient. Remember to read our labels and ingredient lists carefully and follow the appropriate directions for use. If you have a specific allergy or sensitivity, do not use ingredients that may trigger a reaction. An allergy patch test is recommended if there is any doubt or history of skin reactions. You should test the products first, on a small area before using any new product for the first time. Should you develop any symptoms or allergic reactions, discontinue use immediately. We are not responsible if such a reaction should occur as a result of any consumer using our products. In the case of pregnancy please consult with your health care professional. All products are for external use only. The Brand Lovely accepts no liability in the unlikely event of an adverse reaction occurring when using one of its products.

Comments and feedback about product effectiveness are based on customer, staff and family opinions and should not be substituted for medical care. You should not rely solely on the information contained in this website as it does not purport to be comprehensive or specific to your personal needs or requirements.

This disclaimer does not seek to exclude any warranties implied by law which may not lawfully be excluded.

Information on this website has not been evaluated or approved by the Food & Drug Administration.

 Although every effort has been taken to ensure that information published on this site is correct and up to date, The Brand Lovely cannot guarantee the accuracy of all information presented, and accepts no liability in respect of any omission or error. The customer should always take full responsibility for their choices to satisfy themselves as to the ultimate suitability of a product for an intended external application. 

Based on 86 reviews
vinegar loc shampoo

I have been looking for a shampoo specifically for locs that would cleanse my scalp and hair and this shampoo did not disappoint. My scalp and hair felt clean and refreshed. Great lather. Love it. This one is a keeper. Will order again. Thank you so much

4 Product Sampler / Travel Size
Tracy Mosley (Aurora, US)
Travel Set

The travel set is wonderful. I appreciate all of the scents. My favorite is the "Lovely Breeze". I spritzed my locs and could smell it all day into the night. Wonderful product.

Excellent product

This product is simply awesome. Great quality and customer service. I will purchase again.

Liquid Gold

Light. Not heavy on your hair like most oils. Great smell. Don’t need a lot to make hair feel lovely. Before & After photo.

Love it!

I use these products on my mature loc clients and they love it. Lightweight and moisturizing and can I say smells great. I can’t keep it in my shop. Keep making this great product!

Always quality! Always!!!

Love this spray! Works and you don't need a lot!!!

4 Product Sampler / Travel Size
Jessica Thompson (Abilene, US)
I love all the scents!!!

I love this four pack because I can never remember which scent I love more. The mist keeps my scalp from itching and my hair smelling great. By purchasing the four pack I get all the scents and I love it.


I love these sprays. I especially love the light scent of Breeze. These sprays are so lightweight and conditioning. They especially help relieve my itchy scalp.

Lovely Day Exhilarating Hair Mist 8 oz
Charnette Pearson (Winslow Township, US)

I was out of town and I introduced your line and website to some family and friends.

K.F. (Sicklerville, US)
Popular Demand

This was my second order. I was referred to this site by one of my clients. I must say, I am very satisfied. I have ordered the mini sized bottles to try and used on my clients. They all loved each one. I am now requested to have supplies in stock when they come for reties so that they can purchase from me. I don't have a favorite, they all have a fresh scent and do not weigh your hair done. I use on my sisterlocks and they bring them back to life! I do wish the rose water came in a larger size. Happy loctitian, happy clients. I would recommend.

Lovely Day Exhilarating Hair Mist 8 oz
P.H. (Upper Marlboro, US)

Love this fresh smelling mist.

Sensitive Scalp

This is the only product I can use on my sensitive scalp. After narrowing down my products this is the only thing that does not cause dry,itchy, flaky scalp. Thank you I have found my FOREVER spray.

Lovely Breeze Exhilarating Hair Mist 8 oz
Yolanda Bethea (Ellicott City, US)
A Game Changer

I love this product! It smells great and moisturizes well. Itchy scalp no more. A little goes a long way. Shipping is rather expensive, but the product works great. I will order again.

Love it

I love the new red and black hat. Now I can wear it in public. I just can’t wear pink in public

Lovely Day Exhilarating Hair Mist 8 oz
Adrienne Falls (Katy, US)
Fresh smelling

This mist smells so good. I get many compliments about how nice my hair smells...and it is all because of the Lovely Day mist. It also keeps my hair looking and feeling fresh.

Black Brand Lovely Loc Hat
Adrienne Falls (Katy, US)

I can now sleep comfortably with my mesh loc cap!

This stuff is So AMAZING

This oil is perfect for hair and skin! Unmatched quality!

Lovely Bloom Rose Water Hydrosol 4 oz
Barbara Jackson (Magnolia, US)
Product review

I love the Rosewater. It make my hair feel renewed and smelling fresh. Thank you so much!!

Lovely Rain Exhilarating Hair Mist 8 oz
Jessica Thompson (Abilene, US)
Love Your Products

I love how your products make my hair smell and feel. The customer service is wonderful. Shipping is phenomenal. I will continue to purchase from the Brand Lovely.

Hair Crack!!

My hair and scalp crave this blessing. My hair shines and looks so healthy. I am so happy I found this product.

Squeaky clean

I love how it makes my hair and scalp feel. It is the only shampoo that cleans and soften my locs

Love Love my oil

My scalp is happy :)

Give it a try!!!!!

This shampoo gives you the rough cuticle you need for the perfect locking session.

Best bang for your bucket!!!!!

Best idea ever… Allowing customers to try all mist at a bargain price.. Portion control will allow your locks to flourish…

4 Product Sampler / Travel Size
Nicole Williams (Sandwich, US)
Love it! Smells so good!

I’m really enjoying the sampler. It’s great to have choices based on my mood…the aromatherapy aspect makes me smile.